Upon your recommendation ... Sales and Marketing Books

Wednesday, October 31, 2007  by Susan Julien-Willson
Category: selling, sales literature, business, marketing

On my bookshelf and in the TO READ section, upon your recommendation, you will find many books on business, sales, positive thinking, marketing, and leadership. I also have ordered several. Most of these are available through our Partner Store, Barnes & Noble.

If you have more to add to this list, please do. If you have more comments on the valuable info you've discovered within these books, please do share!

25 Ways to Win with People by John C. Maxwell

Talent is Never Enough by John C. Maxwell

360 Leader by John C. Maxwell

The Referral of a Lifetime by Tim Templeton, Lynda Rutledge Stephenson, and Ken Blanchard

If Nobody Loves You Create the Demand: A powerful jolt of entrepreneurial energy and wisdom by Joel Freeman

Compassionate Capitalism by Rich DeVos

The Dip by Seth Godin

The Purple Cow by Seth Godin

Selling 101: What Every Successful Sales Professional Needs to Know by Zig ZIglar

Better than Good: Creating a Life You Can't Wait to Live by Zig Ziglar

See You at the Top by Zig Ziglar

Re-imagine by Tom Peters

Selling with Integrity by Sharon Drew Morgan

Move Ahead with Possibility Thinking by Robert Schuller

Winner's Circle by Charles Paul Conn

Spin Selling by Neil Rackham

Let's Get Real or Let's Not Play by Mahan Khalsa

Am I missing any? Let me know. And if you haven't commented yet on your favorite business, marketing and sales books, please comment now!

Happy Halloween to all! May you enjoy more treats (new customers and sales) than tricks (disinterested folks) today.  Being in contact with all of you is a treat for me!

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Comments

# rdknyvr said on October 31, 2007 7:20 PM:

Hi Susan,

I forgot about Compassionate Capitalism, thanks for including it... that book kept me from quiting two or three years ago when I was having doubts about the business model. It was seeing what was in Rich's heart (and Jay's, by association) that helped me look past some of the imperfections (and put them in perspective) to think about and focus on what could be. Subsequent experiences and events right to the present time have confirmed the wisdom and correctness of my choices. :)

With appreciation,

# rdknyvr said on October 31, 2007 9:59 PM:

Susan, a forthcoming book reviewed in 'Fast Company' this month, "Punching In" by Alex Frankel http://www.fastcompany.com/magazine/120/magic-shop.html

Key graphs on why Apple stores are so effective at retail... lessons that are transferable to our business model:

"They explained to customers that they had some questions to understand their needs, got permission to fire away, and then kept digging to ascertain which products would be best. Position, permission, probe... " (Exactly what Quixtar U teaches in the Simply Nutrilite module.)

"...workers don't seem to be selling (or working) too hard, just hanging out and dispensing information... When employees become sharers of information, instead of sellers of products, customers respond..."

Thanks for the heads up! sjw

# Ben Ernsberger said on November 1, 2007 12:15 AM:

How could that list be complete without Think and Grow Rich by Napoleon Hill? Or even better and more expansive is The Masterkey to Riches by the same author. Just about any book by Dale Carnegie, Napoleon Hill, Og Mandino or Norman Vincent Peale would also be great additions.

Thank you very much. Great recommendations. Who is Og Mandino? sjw

# RBXS said on November 1, 2007 10:41 AM:

Who is og mandino? Only one of the best authors ever. His book The greatest salesman in the world will change anyones life for the better. Norman Vincent Peale-The power of positive thinking. Dale Carnegie- How to win friends and influence people. Any IBO that reads those 3 books at least is bound to see some changes for the better. Thanks for everyones recomendations on reads I haven't heard of. Go Diamond !!!!

# Bridgett said on November 1, 2007 3:33 PM:

Hi Susan,

Og Mandino's The Greatest Salesman in the World is so simple and so elegant.

Here is a link to some interviews with Og's wife, Bette. http://www.ogmandino.com/aboutog.htm

The Night the Scrolls Were Written talks about how this particular book (Og uses the concept of "ancient scrolls" to convey success principles) was written.

You will hear how Bette was instrumental in the simplicity of the book.

As a writer, you will enjoy this story of a writer writing. :)

Og does owe some of his success to Rich DeVos. In Og's own words he writes, "Eighteen months later we published a tiny book entitled The Greatest Salesman in the World. Of course, since no one had ever heard of Og Mandino, the first printing was rather small, 5,000 as I remember. But here's where fate stepped in again. Rich DeVos, co-founder of Amway Corp., was addressing an Amway Convention and he told his people that there was a new book just published that he believed would help all, of them, The Greatest Salesman In the World, written by a man with a funny name, he said, Og Mandino.

Rich DeVos's testimonial triggered an unbelievable number of book sales and many reprintings." http://www.ogmandino.com/ogstory.htm

# Bridgett said on November 1, 2007 3:43 PM:

Having just listened to Bette's interview, Living with a Legend, http://www.ogmandino.com/aboutog.htm

it reminds me of a wonderful Og book, where he pays tribute to so many writers--University of Success.

It's a compilation of 50 different "lessons"--from other writers. One of the writers is Rich DeVos from his book Believe!. The title of that particular lesson is "How to Give Your Dreams a Change to Come True".

# Tom Shannon said on November 2, 2007 1:57 PM:

Great list of books, but I was surprised that the following title wasn't included when discussing sales.

"How I Raised Myself from Failure to Success in Selling"

by Frank Betger

Frank Betger was a student of Dale Carnegie (who encouraged him to write the book). It is a very simple but powerful read. Short chapters with specific stories and techniques on how he went from wanting to quite sales to top salesmen in 12-18 months. My favorite part(s) is him describing the "mind shift" or changing how he thought about selling that I think holds so many people back. The stigma of the "pushy, annoying salesman" (as I describe it) versus LISTENING to people and what they want and simply helping them get it.

# Tina B said on November 2, 2007 7:46 PM:

Susan,

I find it very difficult to believe that you're heading up a Sales blog for one of the top selling companies in the world....and you haven't heard of Og Mandino?????  No disrespect intended by the way.  I just find that extremely ironic...

Tina B

Thanks for your feedback. I am sorry you feel that because I don't know who Og Mandino is that I am not qualified to write this Sales Blog. I personally think we're all here to help each grow and expand our realm of experiences ... this blog is to share and show ...  to encourage, listen, teach, and inspire. I appreciate the recommendation to expand my knowledge base and learn from Og Mandino and from you, Tina. I also am going to be honest with all of you. I don't know what I don't know ... and I am not going to learn by pretending I know it all. Again, thanks for your candor. sjw

# ibofightback said on November 3, 2007 7:53 PM:

Yup, I mentioned Betger on the original thread - one of the first books I recommend for new IBOs. Right now I'm reading a fascinating book called "The End of Marketing as We Know It" by former Coca-Cola Chief Marketing Office Sergio Zyman. Not directly applicable to IBOs, but all the marketing and branding guys at Ada should be reading it - fascinating stuff.

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