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An event to many, a great sales opportunity for you

Wednesday, February 13, 2008  by Susan Julien-Willson
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It's true! Beginnning March 1, event sales by IBOs at temporary health and beauty shows and certain sporting events will be allowed. Is that sensational sales news, or what? The first OppZone news on this change, "A NEW RULE TO HELP IBOS SELL MORE PRODUCTS" was posted on Adatudes by Gary VanderVen, January 31.

This is EXCITING news for IBOs ... it's like we've been empowered to make more money by selling products in venues we previously were not permitted to sell at before. Positive change. I like that, don't you?

Picture this: a popular annual 5K run around a small lake in your town invites people to have booths to sell energy bars and drinks that focus on eating healthy and keeping fit. Think you could sell LOTS of XS Energy Drinks, the new (coming in April) Nutrilite Sports Nutrition energy bars and sports drinks? Maybe Trim Advantage protein snack bars would be a hit, too.  So what do you do? 

At least 30 days prior to the event, submit an application to Business Conduct and Rules. If accepted, you'll receive an approval certificate that must be displayed at the booth/event.

A one-day BEAUTY (women's only) Expo in the city convention center encourages local business owners to display their branded products directly related to women's personal care and style-- picture this: a skin care demo using the new Artistry essentials skin care systems OR testers of Artistry skin refinishing ... and to compliment the skin care, a display of Personal Accents jewelry and Personal Accents signature fragrance, Anticipate. What fun! What profit potential! What a great way to meet new people, make friends, gain new customers, create Quixtar-exclusive brand awareness, and best yet ... MAKE MONEY SELLING!

I can see you doing this! Yes, YOU! You're great at making people feel comfortable, you're excellent at starting conversations, you know the beauty products and jewelry well ... and you have a knack for setting up professional and attractive displays. What are you waiting for? March 1 is just around the corner.

Check out your local community/county calendar for possibilities (temporary events) in the coming year:
Health Expo
Nutrition Expo
Health Seminar (e.g. Hotel setting)
Beauty Expo         Bridal Expo
Cosmetologist Expo
High school sporting events
Nascar/Indy Car Booth
Marathons           5K runs
Sports Tournaments (e.g. Soccer, Ice skating)

Wait! To really make this meaningful, memorable and of course, PROFITABLE, you'll need product AND merchandising materials. No problem! Go to Retailing Support in the Resource Center at Quixtar.com. There are scads of things to teach you about product and selling ... and brochures and samplers you can order to provide to booth visitors/event participants/new acquaintances/potential customers/new customers ... WOW! That's a lot of people. Better order plenty of brochures and samples. Might want some Customer Profile Sheets with you to jot down notes. That would be quite handy. Or, if someone gives you a business card, jot down info about them on the back of it. That's my new trick. And remember, they might not buy at the event, but if they gave you contact info, they're definitely a possibility for later sales. Would you agree?

Be sure you have your signature Nutrilite, Artistry, or Personal Accents business cards to give out. You can get those at Quixtar Brand Support in Partner Stores & Services at Quixtar.com AND, don't forget receipts. The IBO Rules of Conduct require that a receipt be provided to each customer at time of sales which includes your name and address and our 180-day Satisfaction Guarantee. You can create a receipt for a customer online ... did you know that? Plus, if a receipt has your contact info on it, that's a good thing in case they have questions or better yet, want to order MORE products.

Stay tuned for more details on the site! There will be a CD-Rom that will give you all the info needed to help you be successful at event sales--display instructions,  downloadable banners and signs, handouts and tent cards for product brands permitted for event sales. Watch for more info on March 1.

And, as posted in Ada-tudes:

We will begin accepting applications for Event Sales March 1.  The application form will be available on quixtar.com or by contacting Customer Support or Rules Administration.  If you have questions, please contact Rules Administration at 616-787-6712  or by email at qbcr.department@quixtar.com

So tell me, do you plan to sell at a temporary event this spring or summer?


Comments

# Utah said on February 13, 2008 1:39 PM:

One step closer to retail stores?

Alticor [Quixtar] also is mulling a strategy that would include storefronts where people could sample products and connect with distributors. The company already has such stores in China, where they were mandated by the Chinese government.

“We’re always looking at different ideas and what we can do to try to become more innovative,” Van Andel said.

(Mlive)

# Mark Garlock said on February 13, 2008 3:29 PM:

I did read that earlier and I can't wait to take a more active role in merchanidising.  I am thinking of many events that I could display and sell at and teach my group to do the same by working with me.

Excellent! Best of luck to you!

# Rebecca Wolfe said on February 13, 2008 4:10 PM:

This is fantastic! As an athlete and IBO, I can take the products that I am passionate about and share them with another circle of friends who can benefit the way that I have. I'm really excited to see this opportunity expanding our retail abilities. This is going to be wonderful!!

Fabulous! sjw

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About Susan Julien-Willson

I enjoy attending writing/marketing/advertising seminars and conferences for the inspiration and motivation they provide and I also love participating in a monthly writing group and a book club. On weekends, I am frequently found in the poetry/fiction/business/music sections of Schuler Books, my fave local bookstore, or reading magazines and sipping coffee in their café. You can also look for me on weekends at my family cottage in the summer or movie theaters or the mall in the winter. Evenings and weekends, you might spot me out walking when the weather is warm and sunny, or at the Alticor fitness center a few times a week. I love clothes and jewelry as an expression of my personal style. Because I tend to spend most of my time working, working out, or writing poetry, I don?t do the extent of volunteer work I?d like to, but I have a long list of favorite charities I support, including Juvenile Diabetes Research Foundation, Easter Seals, American Cancer Society, Hospice of Michigan, Gilda's Club, and Habitat for Humanity.

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  • This blog is written by Susan Julien-Willson, Copy Director of Communications for Amway Global.
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