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What are you selling?

Tuesday, May 27, 2008 3 Comments
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Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing , by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons Read More...
  
Adding Value

Thursday, May 15, 2008 16 Comments
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Most people like you and me want to feel as if they add value when they’re involved in something … personally and professionally. I don’t know about you, but when I feel like I don’t add value or others think I don’t enhance Read More...
  
Letting go of life as we know it ...

Wednesday, May 07, 2008 44 Comments
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I've been thinking about how I need to let go of my old job responsibilities and embrace my new role. It's not easy to walk away from a warm, familiar, accepting environment into unknown, unchartered territory. For the most part, I like the unknown--it's Read More...
  
Customers want what we all want

Tuesday, October 09, 2007 4 Comments
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To be remembered and called by name. To feel special. To be treated with respect. To know they can trust you. Customers want it. We all want it. When you run into someone you haven't seen for awhile and they genuinely smile, shake your hand or touch Read More...
  
The "Choices" you need and want for selling

Thursday, October 04, 2007 26 Comments
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This week, I was fortunate enough to spend some time with an IBO couple who are hugely successful in the business and currently participating in The Learning Lab with Quixtar. Wow, I learned so much in 90 minutes. One of the topics was Choices Catalog. Read More...
  
Need, desire, or interest?

Monday, October 01, 2007 8 Comments
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In a past blog, I referred to discovering a customer's need ... but maybe need is too limiting. We don't all buy based on need. What are some of the reasons a customer buys a product from you? Is it curiosity? Is it desire? Is it comfort? convenience? Read More...
  
Is low price the only reason a customer buys?

Tuesday, September 11, 2007 78 Comments
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When it comes to selling, I use to think people bought strictly on price - whether it was low enough or more importantly, whether a prospect thought it was low enough. A sweater for $39.99 rather than $59.99 has to be a better deal, right? Not always. Read More...
  

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  • About

    • This blog is written by Susan Julien-Willson, Copy Director of Communications for Amway Global.
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    Disclaimer

    The author of this blog is an Amway Global employee. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway Global or any other person or company.

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