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Cross sell, up sell, what to sell, we all sell!

Wednesday, July 02, 2008 22 Comments
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Do you sell many products of one brand? Do you sell many brands and many products? Do you cross-sell beauty customers by suggesting appropriate health supplements or jewelry? Do you approach new customers with Ribbon Gift Collections and then upsell them Read More...
  
Type, edit, spell check, pause, ponder, and then hit send

Tuesday, June 03, 2008 3 Comments
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E-mail is an excellent communication vehicle but it has its own set of challenges. It's a great shortcut for salespeople, but, in my opinion, it should be combined with voice and face-to-face contact with customers and colleagues. I am sure a few Read More...
  
What are you selling?

Tuesday, May 27, 2008 3 Comments
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Tell me (the consumer) in a single sentence-- one clear, concise selling proposition aimed straight at my heart, then my head will follow. The book, Hot Button Marketing , by Barry Feig discusses this -- and presents hot buttons. Feig defines hot buttons Read More...
  
Upon your recommendation ... Sales and Marketing Books

Wednesday, October 31, 2007 9 Comments
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On my bookshelf and in the TO READ section, upon your recommendation, you will find many books on business, sales, positive thinking, marketing, and leadership. I also have ordered several. Most of these are available through our Partner Store, Barnes Read More...
  

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  • This blog is written by Susan Julien-Willson, Copy Director of Communications for Amway Global.
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